ارتقای رضایتمندی و وفاداری به محله ازطریق شاخص‌های زیست‌‌پذیری (مطالعۀ موردی: محلات مرکزی همجوار با بازار تاریخی شاهرود)

دوره 23، شماره 161
آبان 1405
صفحه 43-62

نوع مقاله : مقالۀ پژوهشی

نویسندگان

1 دانشکدۀ مهندسی معماری و شهرسازی، دانشگاه صنعتی شاهرود، شاهرود، ایران

2 گروه آمار، دانشکدۀ علوم ریاضی، دانشگاه علامه طباطبایی، تهران، ایران

چکیده
بیان مسئله: بافت‌های مرکزی و تاریخی شهرها در سال‌های اخیر با چالش‌هایی نظیر فرسودگی کالبدی، افت کیفیت محیطی، کاهش زیست‌پذیری و خروج تدریجی ساکنان مواجه شده‌اند. این شرایط، ضرورت شناخت ادراک ساکنان از زیست‌پذیری محله و بررسی تأثیر آن بر رضایت سکونتی و وفاداری به محله را به‌منظور دستیابی به بازآفرینی پایدار شهری بیش از پیش آشکار ساخته است.
هدف پژوهش: بررسی ادراک ساکنان از زیست‌پذیری محله‌های مرکزی شهر شاهرود، تبیین تأثیر آن بر رضایت سکونتی و وفاداری به محله، شناسایی اولویت‌های بهبود محیطی و بررسی نقش میانجی رضایت سکونتی در تقویت وفاداری ساکنان هدف این پژوهش است.
روش پژوهش: پژوهش با تلفیق تحلیل اهمیت-عملکرد (IPA) و مدل‌سازی معادلات ساختاری (SEM) انجام شد. داده‌ها ازطریق پرسشنامۀ محقق‌ساخته مبتنی‌بر مقیاس پنج‌درجه‌ای لیکرت از 384 نفر از ساکنان محلات مرکزی پیرامون بازار تاریخی شاهرود گردآوری شد. تحلیل IPA برای تعیین اولویت‌های مداخله و SEM برای آزمون روابط مستقیم و غیرمستقیم میان اهمیت ادراک‌شده، عملکرد ادراک‌شده، رضایت سکونتی و وفاداری به محله به کار گرفته شد.
نتیجه‌گیری: نتایج نشان داد، با وجود کاستی‌های عملکردی در برخی ابعاد زیست‌پذیری، به‌ویژه در حوزه‌های اجتماعی، کیفیت فضایی و محیط ساخته‌شده، سطح وفاداری ساکنان از رضایت سکونتی بالاتر است که بیانگر وجود پیوندهای عاطفی و اجتماعی قوی در بافت تاریخی است. همچنین، عملکرد ادراک‌شدۀ زیست‌پذیری تأثیر مستقیم و معناداری بر رضایت سکونتی (β=0.56) دارد و رضایت سکونتی نیز به‌عنوان یک متغیر میانجی، رابطۀ بین عملکرد ادراک‌شده و وفاداری به محله را تقویت می‌کند (β=0.89). تحلیل اهمیت-عملکرد نیز نشان داد که امنیت در برابر جرم، انسجام و مشارکت اجتماعی، روشنایی معابر، ایمنی زنان و کودکان و جذابیت بصری نماهای ساختمانی، مهم‌ترین اولویت‌های مداخله هستند. در مجموع، یافته‌ها بر ضرورت اجرای مداخلات انسان‌محور در ابعاد محیطی و اجتماعی برای ارتقای رضایت، تقویت وفاداری و افزایش ماندگاری ساکنان و در نهایت تحقق بازآفرینی پایدار محلات مرکزی تأکید دارند.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Promoting Neighborhood Satisfaction and Loyalty through Livability Indicators (Case study: Central Neighborhoods Adjacent to the Historic Shahrood Bazaar)

نویسندگان English

Islam Karami 1
Fatemeh Shahhosseini 2
1 Faculty of Architectural Engineering and Urbanism, Shahrood University of Technology, Shahrood, Iran
2 Department of Statistics, Faculty of Mathematical Sciences, Allameh Tabataba’i University, Tehran, Iran
چکیده English

Problem statement: In recent years, the central and historical areas of cities have faced challenges, including physical deterioration, declining environmental quality, reduced livability, and the gradual departure of residents. These conditions have highlighted the need to understand residents’ perceptions of neighborhood livability and examine their effects on residential satisfaction and neighborhood loyalty to support sustainable urban regeneration.
Research objective: The aim of this study is to investigate residents’ perceptions of livability in Shahrood’s central neighborhoods, explain its effects on residential satisfaction and neighborhood loyalty, identify environmental improvement priorities, and examine the mediating role of residential satisfaction in strengthening residents’ loyalty.
Research method: The study combined Importance–Performance Analysis (IPA) and Structural Equation Modeling (SEM). Data were collected through a researcher-made five-point Likert questionnaire from 384 residents of central neighborhoods surrounding the historic bazaar of Shahrood. IPA identified intervention priorities, while SEM tested the direct and indirect relationships among perceived importance, perceived performance, residential satisfaction, and neighborhood loyalty.
Conclusion: The results showed that, despite performance deficiencies in some livability dimensions, especially social aspects, spatial quality, and the built environment, residents’ loyalty exceeded residential satisfaction, indicating strong emotional and social ties. Perceived livability performance had a significant direct effect on residential satisfaction (β = 0.56), while residential satisfaction strengthened the relationship between perceived performance and neighborhood loyalty (β = 0.89). IPA identified security against crime, social cohesion and participation, street lighting, safety for women and children, and visual appeal of building facades as the highest intervention priorities. Overall, the findings emphasize human-centered environmental and social interventions to enhance satisfaction, strengthen loyalty, increase residential stability, and support sustainable regeneration of central neighborhoods.

کلیدواژه‌ها English

  • Neighborhood livability
  • satisfaction
  • loyalty
  • Shahrood city
  • importance-performance analysis
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