عنوان مقاله [English]
Contemporary world recognizes the predominance of visual forms of media communication. In our contemporary Visual Culture, visual images are everywhere in all imaginable forms. So we need to be able to read and analyze these images and understand how they relate to each other and communicate meanings to different viewers. By introducing ideas from theories of Visual Culture this study aims to provide a deeper understanding of images in contemporary culture. In visual culture studies, there is a relation between images and consumers that are evaluated for their cultural significance, not just the image in and of it and, as a focus on cultural meaning of a work of art, rather than on its aesthetic value.
World War1 was a balanced confrontation, not only in terms of armed forces, but also regarding ideologies and cultures. The protection of specific cultural contexts, including Aboriginal and regional cultures is observed In world war 1 posters design, so it is comparable to the Iran and Iraq war posters. The question is: what is the role of visual culture in the Iran posters design in the Iran and Iraq war and British World War I posters?
This paper presents a selection of examples from posters of Britain and Iran to interpret the hidden meanings behind these images by using the analytic and descriptive method. In addition, the posters of the two countries are compared to each other in order to identify and develop a deeper understanding of visual culture. The result of this study reveals that reflections of British and Iranian cultures in poster design, along with the use of cultural codes that are generally used consciously depending on the designer’s knowledge of the cultural values of the society in which they live influences both the society’s esthetics preferences and its visual culture. Data collection and sampling of documents is optional.