Media representation ratio and environmental environment (by changing the meaning of Hormuz Island)

The presence of geographical gifts and cultural attractions has made Hormoz Island one of the popular tourist destinations in Iran. In the last decade, with the extensive representation of the "Hormoz Journey" experience in social media, as well as the extensive media advertising related to the tourism industry, it has caused a media narrative that is not based on the reading of the bed to become a "comprehensive narrative". The experience of the last few years shows that this narrative, which has led to the reproduction of non-native media subcultures, has gradually transformed the meaning of Hormuz, which was a historical product of the interaction of the residents with their environment, and has caused the cultural narrative of Hormuz to become "two-spatial." On the other hand, sustainability as a knowledge that seeks to preserve the values of the base by introducing the concept of "sustainable tourism", evaluates the effects of the tourism industry. Considering that two conflicting cultural currents are clearly dealing with cultural conflict, this research seeks to evaluate the effects of media representation of Hormuz Island from the perspective of sustainable tourism with a qualitative method and relying on library data and field observations. The continuation of the existing conditions will predict the future of the semantic conflict of Hormuz. The findings of this research indicate that the current media approach - which is based on tourism - can be evaluated as anti-sustainable, which causes locals and tourists to read Hormoz in two different ways in a bicultural environment, and Hormoz through two conflicting narratives. which causes the formation of "two different places" from