عنوان مقاله [English]
The design process, along with all its Subcategories, is a controversial topic in contemporary societies, it's attracting the attention of many researchers in various fields. Who is a designer? Can anyone design? What is design? What makes design possible? What design makes possible? What is the final product of design? ... Searching for design terms in an existing international database provides a wide range of information to an individual organization. In this context, the variety of views and approach context instead of The unit theory is significant. When an uncertainty arises, it means we are faced with a phenomenon that is not linear and cannot be perceived only from the perspective of reason and logic. Among these, some looking for metaphysical aspects, some studied unconscious from psychological aspects, and others have a mystical look at the issue. This unknown quality of design can be mysterious, stimulant, frightening, or enjoyable for a designer and audience. In this article, we consider design as a process of creation (which, if it is not the case, and the design is not unique in its own way, the design will have reduced to a degree of production, reproduction, and construction.) It does not matter what a Suffix it takes, architectural design, graphic design, industrial design, fashion design ... In any case, in this perspective, the design is a process based on the notion and exclusive. It born from the inside and flow in space and time. This event space is a combination of the physical space that can be the atelier, the city, the home or the office, and the mental space that in this study we call it the space of imagination. We have a glance at the existing attitudes about design thinking and then we will investigate the imagination and its role in the design process.